A boon for cost and speed-conscious retailers, DDS (Digital Data Superhighway)is a state of the art digital FMCG product image library. Working closely with manufacturers, the team running DDS provides more than 120 000 high quality digital images that can be instantly accessed online.
The teams around the country ensure that these images, in every packaging variation, are updated, enhanced and corrected on a daily basis. On any one day, hundreds of new images are added to the library and outdated ones removed. Once the new products have been photographed, they are donated to charity.
DDS also manages private libraries for clients, which they can access in addition to the material held by our SKU.works library.
Access to the latest product images means fewer mistakes in advertising material - to the benefit of both retailer and manufacturer, a faster production process and more streamlined production costs.
DDS technology helps marketers maintain brand integrity by enhancing message consistency, all with the ease of desktop-based management.