DAS (Digital Advertising Service) is a user-friendly price comparison monitor, which provides real-time access to vital marketing information, and probably more importantly, to up-to-date pricing information.
The system is used extensively by retail buyers, the people who set prices every day in their printed marketing communications. While setting the price too high can obviously lose sales, setting it too low can lose profit margin.
DAS allows the buyers to get it right more often than not.
Three teams, around the country, capture all retail ads in major print media - even most knock and drops - within 24 hours of their release.
Users can access the information via the Internet, along with detailed listings of prices, products, publications and retailers - they can even look at images of their competitor’s ads.
The data is searchable by region or nationally, and provides information (and an image) by product, by publication, by advertiser or by date. Users can track and react to competitor prices faster, easier and more accurately than ever before, optimising margins and pricing.
Say goodbye to out of date data, waiting weeks for research results or estimating competitor pricing.