Inside any retail outlet, the Point of Purchase is the marketer’s last chance to influence consumers as they make their buying decisions.
As part of its “complete solutions” philosophy, Hirt & Carter has a Point Of Purchase (POP) division that specialises in designing and manufacturing short-term point-of-purchase stands / mechanisms for specific branding requirements.
The team includes structural engineers who work with the latest software, through designers who can apply a “look and feel” to the design in order to enhance the brand image, make it easy for the consumer to shop and for the retailer to load and count stock and generally enhance the interaction between product, the retail outlet and the consumer.
In this field creativity is of paramount importance, but so is practicality and cost control - three areas in which the Hirt & Carter team excels.